Black Reserve Case Study | Devise Interactive
Black Reserve Vienna

BLACK RESERVE

Premium E-Vape Juice

PROJECT OVERVIEW

Black Reserve, a premium e-vape juice company, sought to forge its identity, inspired by a James Bond flick or the classic, masculine look of Jack Daniels. They partnered with us to help turn their vision for their company in the marketplace into a tangible identity. We ignited their new brand by cultivating their logo and identify and integrating it into an interactive website and various marketing collateral.

CLIENT

BLACK RESERVE
  • STRATEGY  /  
  • BRANDING IDENTITY  /  
  • WEB  /  
  • COLLATERAL  /  
  • PRINT  /  
  • PHOTOGRAPHY

OUR SOLUTION

Our goal was to give Black Reserve the look and feel of a premium, luxury brand by creating a timeless design with traditionally styled shapes and classic typography. Since the e-vape juice is a new industry, it was integral for our team to separate Black Reserve from their competitors in the market place. They produces a premium product created by one of the world’s best mixologist using only the highest quality ingredients.

We had to build an identity that truly reflected their high-quality brand. Our work told the story of Black Reserve as we integrated their identity into a number of marketing materials, including labels, brochures, tradeshow booths, handouts, website, and more. Our team highlighted their marketing assets with a unique and fresh flavor to separate them as a stand out competitor.

black reserve model

LOGO & IDENTITY

Our creative team needed to create a logo and identity that represents the affluent lifestyle of Black Reserve. We incorporated timeless design and classic typography to produce a premium look for their identity. The old style serif coupled with a dark, clean layout is reflective of a traditional but modern brand.

black reserve Vape
black reserve logo
black reserve bottle display
black reserve sweater

INTERACTIVE WEBSITE

Our team built an interactive, responsive website to create and cultivate their online presence in order to drive results. On the website, the visitor will be impressed with the interactive presentation of the product. As an introduction to Black Reserve, visitors can also explore their different flavors and various offerings, interact with them through social media, and immerse themselves in the images of their sumptuous lifestyle.

VISIT LIVE SITE
black reserve website iPad
black reserve website mobile

COLLATERAL / PRINT / PHOTOGRAPHY

It was key for us to maintain consistent branding for this newly emerging e-vape juice company. Our team created various marketing assets including brochures, tradeshow booths, labels, and more.

Black Reserve Shirts
Black Reserve Trade Show Booth
Black Reserve and Vape
Black Reserve Banners
Black Reserve Premium Sticker
Black Reserve Catalog

RESULTS

We created a strong brand identity while Black Reserve withheld the product. This generated a lot of hype even prior to their product launch in 2015.

15k+

in Website Traffic
within a few months

20k

Bottles Preordered
upon product launch

12k

Instagram Followers
within a few months

READY TO DEVISE TOGETHER?