Three all‐star lawyers teamed up to form Guldjian Law, a dynamic personal injury firm serving Southern California. Each team member brought extensive individual experience into this collective, but what they lacked was the uniform look of a larger, professional law firm. A unified and strategic brand identity is the key for standing out in their competitive and saturated business environment.
Our research showed that other firms in their field were very competitive online; our client needed a compelling brand to message that they are a trustworthy firm to potential clients. Our client received a top‐to‐bottom marketing overhaul. A new logo & identity were born. Using geometric typefaces, strong messaging, warm colors, clear forms, vibrant photography, and a consistent grid system, we built a new brand to drive results for our client. We developed their new website – integrating the look‐and‐feel of their brand into the layout.
We produced videos and photography for the firm’s use, marketing & stationery materials, and provided on‐ site SEO to maximize their visibility. We streamlined the tone of voice of the messaging to establish a clear, confident, and well‐rounded brand and website.
Our client is seeing the results through not only an increase in visits and conversions, but through engagement with their community.
The logotype is based on clear forms, bold geometric typography and a professional ‐yet friendly‐ styling. The creative logomark is the “A”, which is designed to appear as if it had been in an accident. Our client’s identity is harmonized Pantone colors ‐ a warm blue and neutral grey to represent the knowledge, power, strength, and trust of their law firm.
The website integrates their identity – of a trusted firm – in an educational, easy to understand way. We designed it so a user can easily understand who our clients are, how to contact them, and even access it while on the go from their tablet or cellphone. Our client’s phones are ringing and they have converted web visits into real business.VISIT LIVE SITE
A great brand results in great business. Our clients received the tools to forge their identity ‐ a full branding guideline, stationary and other printable materials, video production, and photography.
Armed with a whole new brand, Guldjian Law was able to leverage their new marketing assets with an increase in web traffic, phones ringing, and an increase in their perceived value.
in the first year
won in 2014