Guldjian Law Case Study | Devise Interactive
Guldjian Law Lawyers

GULDJIAN LAW

Personal Injury Law Firm

PROJECT OVERVIEW

Three all‐star lawyers teamed up to form Guldjian Law, a dynamic personal injury firm serving Southern California. Each team member brought extensive individual experience into this collective, but what they lacked was the uniform look of a larger, professional law firm. A unified and strategic brand identity is the key for standing out in their competitive and saturated business environment.

CLIENT

GULDJIAN LAW
  • STRATEGY  /  
  • IDENTITY  /  
  • DESIGN  /  
  • WEBSITE  /  
  • PRINT  /  
  • PHOTOGRAPHY  /  
  • VIDEO

OUR SOLUTION

Our research showed that other firms in their field were very competitive online; our client needed a compelling brand to message that they are a trustworthy firm to potential clients. Our client received a top‐to‐bottom marketing overhaul. A new logo & identity were born. Using geometric typefaces, strong messaging, warm colors, clear forms, vibrant photography, and a consistent grid system, we built a new brand to drive results for our client. We developed their new website – integrating the look‐and‐feel of their brand into the layout.

We produced videos and photography for the firm’s use, marketing & stationery materials, and provided on‐ site SEO to maximize their visibility. We streamlined the tone of voice of the messaging to establish a clear, confident, and well‐rounded brand and website.

Our client is seeing the results through not only an increase in visits and conversions, but through engagement with their community.

Before and After graphic
Old Guldjian Law Website Before Devise Interactive New Guldjian Law Website After Devise Interactive

LOGO & IDENTITY

The logotype is based on clear forms, bold geometric typography and a professional ‐yet friendly‐ styling. The creative logomark is the “A”, which is designed to appear as if it had been in an accident. Our client’s identity is harmonized Pantone colors ‐ a warm blue and neutral grey to represent the knowledge, power, strength, and trust of their law firm.

Guldjian Law Logo Black and White
Guldjian Law Symbol
Guldjian Law Logo Finalization
Guldjian Law Blue
Guldjian Law Color Logo
Guldjian Law Symbol Seal
Guldjian Law Symbol Stamp

BRANDABLE RESPONSIVE WEBSITE

The website integrates their identity – of a trusted firm – in an educational, easy to understand way. We designed it so a user can easily understand who our clients are, how to contact them, and even access it while on the go from their tablet or cellphone. Our client’s phones are ringing and they have converted web visits into real business.

VISIT LIVE SITE
Guldjian Law Website
Guldjian Law Firm Overview Page
Guldjian Law Frank Fasel Bio
Guldjian Law Website Mock Up

PRINT, PHOTOGRAPHY & VIDEOS

A great brand results in great business. Our clients received the tools to forge their identity ‐ a full branding guideline, stationary and other printable materials, video production, and photography.

Guldjian Law Collateral Assets Guldjian Law and Clients Guldjian Law Offices Chris Guldjian Working Guldjian Law Staff
Guldjian Law Font
Guldjian Law Identity
Guldjian Law Branding
Guldjian Law Helping Victims
Guldjian Law Overview
Guldjian Law Why You Need A Lawyer

RESULTS

Armed with a whole new brand, Guldjian Law was able to leverage their new marketing assets with an increase in web traffic, phones ringing, and an increase in their perceived value.

40k+

Website Traffic
increased immediately

50+

New Cases
in the first year

2

Design Awards
won in 2014

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