Zutila is a new face in the world of real estate that focuses on educating and empowering current real estate agents. In the early stages of the company’s development, Devise Interactive was brought on board to help construct a brand identity that complimented Zutila’s innovative business model and quickly establish their reputation. Devise worked with Zutila to create everything from the name, to the logo and even the interior design of the office space, demonstrating Devise Interactive’s expansive range of skills.
To create an effective brand experience for Zutila, it was important that each component of the identity relate to the company’s promise to “redefine real estate.” We took the time to produce a name and logo that establishes trust in the marketplace and keeps people coming back for more.
We also created a vibrant website that highlights a Multiple Listing Service (MLS) search function and quickly establishes Zutila as a place for buyers, sellers and agents.
Zutila comes from the German word for “at”, “zu,” and the Finnish word for “space,” “tila.” The Devise team settled on this name because it reflects Zutila’s mission to provide space to real estate agents so that they can find space for homebuyers. Visual representation of the brand Zutila is composed of clean, soft, lines and bright, energetic colors that welcome and excite new business.
When it comes to branding something, sometimes it is easier to start from scratch. We were able to implement a strategically crafted logo design that is organically inspired by the function of the business. The Z-shaped logo represents rooms, walls, and doors that lead someone to call a space “home.”
Devise was able to set Zutila up with an assortment of print assets including stationary, business cards, envelopes and posters. Our designers even made recommendations for paint colors that correspond to the logo.
The website’s uncluttered design immediately draws visitors’ attention to the services offered by Zutila. Our designers created an easy-to-follow page flow that naturally drives traffic to reach out and connect with Zutila’s agents.VISIT LIVE SITE
We designed emails that feature impactful photography to grab viewers attention and effectively spread the word about the services Zutila offers to real estate agents.